Adlaw By Request delivers bi-weekly, up-to-date coverage of new developments affecting the advertising industry and provides a legal perspective on the significance of these developments

For more than ninety years, the Audit Bureau of Circulations (ABC) has served as the trusted industry standard in audited circulation figures. Determined to end deceptive practices, advertisers, advertising agencies and publishers united to establish an industry watchdog to independently verify circulation. In 1914, the world’s first circulation auditing organization, ABC, was established in Chicago.

Consumer Policy supports the aims laid out in Articles 153 and 95 of the Treaty establishing the European Community, which promote the interests, health and safety of European consumers. It is designed to ensure that the internal market is open, fair and transparent, allowing consumers to exercise real choice, excluding rogue traders, and helping consumers and businesses take full advantage of the market’s potential.

Advertising law encompasses state and federal laws and rules that govern how products can be advertised, including the content of ads as well as when and how they reach consumers. Advertising law involves antitrust, consumer information, communications, technology, and intellectual property law, specifically the use of trademarks and copyrights.

How to Comply with Truth-in-Advertising Laws; Online Advertising and Marketing; Advertising Specific Products;

National advertisers who use the NAD process find it to be significantly less expensive than litigation. NAD adheres to a strict timetable; providing a written decision within 60 business days. Companies can expect advertising challenges to be resolved while the ad campaign is still running. And, unlike judicial files, NAD keeps confidential all data it receives in reviewing a case. The challenger's and advertiser's positions, NAD's decision and a statement by the advertiser are made public.

The International Federation of Audit Bureaux of Circulations (IFABC) is a voluntary cooperative federation of industry-sponsored organizations established in nations throughout the world to verify and report facts about the circulations of publications and related data.

In order to monitor and control advertising a number of different regulatory bodies have been established. Many countries have an Advertising Standards Authority, whose job it is to listen to complaints from the public, and establish whether or not a particular ad or campaign should be withdrawn.

The ASA is here to make sure all advertising, wherever it appears, meets the high standards laid down in the advertising codes.

European legislation regulates comparative advertising and protects consumers and those involved in commercial, industrial, craft activity or liberal profession, and the public interest in general, against misleading advertising and its unfair consequences.

If you believe that you've been a victim of deceptive advertising, you might be tempted to take the company or individual that wronged you to court.

The Federal Trade Commission ("FTC") is an independent agency established by Congress in 1914 to enforce the Federal Trade Commission Act ("FTC Act").(1) Section 5 of the FTC Act prohibits "unfair methods of competition," and was amended in 1938 also to prohibit "unfair or deceptive acts or practices."(2) The Commission enforces a variety of other antitrust and consumer protection laws as well.

This page offers a brief overview of some of the advertising laws regulating print advertising.

One set of laws that is common to many countries are laws concerning deceptive advertising; that is, advertisements which are not clearly labelled as advertisements.

The Internet is connecting advertisers and marketers to customers from Boston to Bali with text, interactive graphics, video and audio. If you're thinking about advertising on the Internet, remember that many of the same rules that apply to other forms of advertising apply to electronic marketing.

The FTC has enforced and will continue enforcing its consumer protection laws online to ensure that products and services are described truthfully in online ads and that consumers get what they pay for.

Paper Explores How Existing Consumer Protection Laws Apply To Online Advertising

On-line advertisers have to comply with legislation, both in their own country and any country which the advert reaches. They must also comply with each country's self regulatory system relating to advertising, which works alongside the formal legislation.

In this article we examine several Internet advertising and privacy laws, and we discuss how to reassure your customers while legally collecting the information you need to build your business.

Focuses mainly on the self-regulation of multimedia and the Internet, particularly where advertising is concerned, touching on issues associated with liability for content, discrimination and computer misuse and some of the difficult jurisdictional issues surrounding advertising on the Internet.

The American Advertising Federation protects and promotes the well-being of advertising. We accomplish this through a unique, nationally coordinated grassroots network of advertisers, agencies, media companies, local advertising clubs and college chapters.

Founded in 1917, the American Association of Advertising Agencies (AAAA) is the national trade association representing the advertising agency business in the United States.

The International Advertising Association is a one-of-a-kind strategic partnership which champions the common interests of all the disciplines across the full spectrum of marketing communications - from advertisers to media companies to agencies to direct marketing firms - as well as individual practitioners

The OAAA is the lead trade association representing the outdoor advertising industry. Founded in 1891, the OAAA is dedicated to promoting, protecting and advancing outdoor advertising interests in the U.S. With nearly 1,100 member companies, the OAAA represents more than 90% of industry revenues.

The Advertising Association is a federation of 31 trade bodies and organisations representing the advertising and promotional marketing industries including advertisers, agencies, media and support services.