Ten Attorney Marketing Mistakes and How to Avoid Them

Information and Strategies to Promote Your Practice

Essential Guide to Attorney Marketing




By Margaret Grisdela, Legal Expert Connections, Inc.

Marketing Mistakes

Here are ten common marketing mistakes that attorneys make:

  • Market sporadically without a plan
  • Fail to differentiate yourself from the competition
  • Overlook valuable speaking and publishing opportunities
  • Lose touch with qualified new prospects
  • Abandon your marketing effort when you get busy
  • Focus on only one or two marketing channels without a fully integrated program
  • Waste too much marketing time talking to other attorneys
  • Limit public relations to new hire announcements
  • Ignore state bar guidelines on attorney promotions
  • Terminate a long-term marketing program shortly after it is launched

Avoid these simple mistakes and you will see a dramatic improvement in your attorney marketing efforts.

Be forewarned that some of your marketing campaigns will not work effectively for you. Promotions that produce results in Michigan may fall flat in Florida; while direct mail campaigns that generate leads for real estate attorneys may not produce similar results for a wills and estates practice.

Trial and error is sometimes inevitable. Even the most experienced marketer experiences failure periodically. Do not get discouraged. The secret to success is to discover the attorney marketing techniques that work best for your law practice.

About the Author: Margaret Grisdela is the Founder and President of Legal Expert Connections, Inc., a legal marketing firm specializing in marketing and business development in the legal and litigation support  markets.  You can reach her at mg@legalexpertconnections.com.

Copyright 2007 Margaret Grisdela, Legal Expert Connections, Inc.



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