Attorney Marketing Publications
Essential Guide to Attorney Marketing and Law Firms Marketing
- Online SEM Advice for Lawyers By Clay Cazier
It’s no secret that, during the day, I work for LexisNexis Martindale-Hubbell as the Director of Web Services. That means that I have the daily opportunity to meet and speak with lawyers about their Internet marketing goals. As much as I learn about the business of law from the firms themselves, I like to give back and offer free online SEM/SEO advice to law firms. That’s where webinars and online video excel - easy delivery of information to a wide audience.
- Generating Leads with Search Engine Marketing (SEM)
September 2008 Webinar that outlines best practices in PPC, SEO and Measurement
- 2008 Legal Marketing Videos
Two online videos presenting the basics of Search Engine Marketing
- Lawyer SEO By Clay Cazier
I’ve sometimes joked that SEO is like getting a date - if you try too hard, you’re going to mess it all up. All joking aside, lawyers who are interested in search engine optimization (”SEO”) can actually get a lot done with just a little work.
- Local Search Marketing By Clay Cazier
Specifically “local” search marketing is a great way to generate targeted leads. Google Maps (aka Google Local) is what most people are familiar with - those results usually show up when users perform geography-related searches like “injury lawyer in Salt Lake City”.
- Lawyer Referral Network v. Contact Database What is the difference between a lawyer referral network and an attorney's contact database? It's a good question, and one I was just asked the other day. By Legal Expert Connections, Inc.
- Lawyers Pay the Price on Google
Ever wonder how much attorneys are paying for their text ads on Google?
By Legal Expert Connections, Inc.
- How to Get Speaking Engagements: Tips for Attorneys
You know the conferences where the movers and shakers in your industry meet to stay abreast of current events in the legal industry. Getting a seat on the podium will strengthen your position as a leading attorney in your field. It is never too early to start your quest for speaking engagements. Major annual events book their speakers a minimum of 6 to 12 months in advance. The sooner you get named as a speaker, the more publicity you will generate through advance promotion. By Legal Expert Connections, Inc.
- Lawyer Marketing Today - Why You Need a Strong Web Presence
Provided by: Web Smart Lawyer
Modern lawyers and law firms must build a strong web presence to be competitive in the Internet age. This article explains why this is so important, and also offers some tips for building a highly visible web presence.
Legal Marketing Blogs
- Law Marketing Blog - Larry Bodine
Larry Bodine is a business development advisor who has helped law firms generate new business.
- Legal Marketing Blog.com - Tom Kane
Tom Kane, a former practicing attorney, is the principal of Kane Consulting, Inc., a legal marketing consulting firm. For nearly two decades, he has been involved in all aspects of legal marketing, from training, planning, and public relations to conducting image campaigns, market research, advertising, and client feedback programs. He oversaw the development of promotional materials, newsletters, proposals and presentations, firm marketing events, and databases for his various firms.
- Legal Search Marketing Blog
Internet Marketing for Lawyers - Legal Search Engine Optimization
- Lexblog - Kevin O'Keefe
Kevin O'Keefe's Real Lawyers Have Blogs is a leading source of information on the use of blogs and social media for law firm marketing. Kevin, CEO of LexBlog, Inc., was a trial lawyer for 17 years. Practicing law in rural Wisconsin, he successfully marketed his own law firm on the Internet in a such a positive way that USA Today said "If O'Keefe isn't careful, he may wind up giving lawyers a good name.
- Rainmaking Club: Law Firm Marketing & Litigation Support Marketing
Business development, rainmaking and law firm marketing techniques for attorneys, lawyers, law firms, expert witnesses, and rainmakers. Learn to create & manage an effective expert or attorney marketing plan. Discover how to use speeches, articles, public relations (PR), internet marketing and more to grow your practice. Hosted by law firm marketing consultant Margaret Grisdela, author of "Courting Your Clients: The Essential Guide to Legal Marketing," and President of Legal Expert Connections.
- The Attorney Marketing Blog
Tom O'Leary's blog brings marketing tips, ideas and strategies to take your law firm to the next level. He's based in Cincinnati but assist clients all over the U.S.; he has also helped clients in Europe and the Middle East as well. His sole professional focus is generating additional revenue for attorneys and law firms.
Attorney CertificationBoard certification and related forms of legal specialization are perfect ways for an attorney to stand out from the legal competition. Representing some of the highest standards in the legal profession, certification typically involves a rigorous program of study, examination, peer review, years of legal experience in the subject matter, and periodic renewal requirements.
The American Bar Association maintains a Standing Committee on Certification, which establishes guidelines for legal specialization programs. The ABA “Model Rule of Professional Conduct 7.4” provides a policy statement that has been adopted verbatim by several states and implemented in part by others. Read Article
Other Attorney Marketing Strategies
- Your Unique Selling Proposition
Try to carve out or strengthen your own distinctive position in the market with the use of a powerful “Unique Selling Proposition,” also known as your USP.
While this may sound easy, it can actually take a considerable amount of time and effort for an attorney or firm to determine their best USP. The larger the firm, the more difficult it can be to achieve consensus. For this reason, many firms turn to an outside facilitator to hold a partner retreat or strategic planning session.
An attorney who is anxious to market their own services aggressively may want to move ahead independently in creating their own marketing USP, whether they are in a small or large law firm. Read Article
- Plan for Success
Business development is a process, not an event. Successful attorneys and legal marketers never stop prospecting for new business, regardless of their workload.
Quantify your business goals and objectives as a first step in your legal rainmaking and marketing program. It is critical to understand specifically what you want to achieve and by when. While many goals revolve around “make more money,” translate this vague objective into precise actions that are clearly defined in your marketing plan. Read Article
- Ten Attorney Marketing Mistakes and How to Avoid Them
Avoid these simple mistakes and you will see a dramatic improvement in your attorney marketing efforts.
Be forewarned that some of your marketing campaigns will not work effectively for you. Promotions that produce results in Michigan may fall flat in Florida; while direct mail campaigns that generate leads for real estate attorneys may not produce similar results for a wills and estates practice. Read Article
- Practice your Elevator "Pitch"
Give some serious thought to how you can best describe your services. Try drafting several introductions. Write your ideas down on paper to study your choice of words and the timing of your introduction.Read Article
Copyright 2007 Margaret Grisdela, Legal Expert Connections, Inc.
- Essential Guide to Law Firms' Marketing
- Measure Law Firm Client Satisfaction
- Cross-sell and Up-sell More Legal Services
- Overview of the U.S. Legal Market
- Business Development Imperative
- Growing Your Practice
- Pick a Niche for Your Law Practice
- Know your Competition
- Branding your Law Firm
- Courting Your Clients
A comprehensive "how to" legal marketing reference book that tells you what works and what to avoid in building your law firm practice.
By Margaret Grisdela, Legal Expert Connections, Inc.
HG.org is hosting this new series of excerpts from the book “Courting your Clients": The Essential Guide to Legal Marketing,” scheduled for release in May 2007.
- Experts in Marketing for Attorneys
- Other Legal Marketing Articles