Essential Guide to Lawyer Marketing and Law Firms Marketing

Legal Marketing Blogs

  • Law Marketing Blog - Larry Bodine
    Larry Bodine is a business development advisor who has helped law firms generate new business.
  • Legal Marketing - Tom Kane
    Tom Kane, a former practicing attorney, is the principal of Kane Consulting, Inc., a legal marketing consulting firm. For nearly two decades, he has been involved in all aspects of legal marketing, from training, planning, and public relations to conducting image campaigns, market research, advertising, and client feedback programs. He oversaw the development of promotional materials, newsletters, proposals and presentations, firm marketing events, and databases for his various firms. 
  • Lexblog - Kevin O'Keefe
    Kevin O'Keefe's Real Lawyers Have Blogs is a leading source of information on the use of blogs and social media for law firm marketing. Kevin, CEO of LexBlog, Inc., was a trial lawyer for 17 years. Practicing law in rural Wisconsin, he successfully marketed his own law firm on the Internet in a such a positive way that USA Today said "If O'Keefe isn't careful, he may wind up giving lawyers a good name.
  • Rainmaking Club: Law Firm Marketing & Litigation Support Marketing
    Business development, rainmaking and law firm marketing techniques for attorneys, lawyers, law firms, expert witnesses, and rainmakers. Learn to create & manage an effective expert or attorney marketing plan. Discover how to use speeches, articles, public relations (PR), internet marketing and more to grow your practice. Hosted by law firm marketing consultant Margaret Grisdela, author of "Courting Your Clients: The Essential Guide to Legal Marketing," and President of Legal Expert Connections.
  • The Attorney Marketing Blog
    Tom O'Leary's blog brings marketing tips, ideas and strategies to take your law firm to the next level. He's based in Cincinnati but assist clients all over the U.S.; he has also helped clients in Europe and the Middle East as well. His sole professional focus is generating additional revenue for attorneys and law firms.

Attorney Certification

Board certification and related forms of legal specialization are perfect ways for an attorney to stand out from the legal competition. Representing some of the highest standards in the legal profession, certification typically involves a rigorous program of study, examination, peer review, years of legal experience in the subject matter, and periodic renewal requirements.

The American Bar Association maintains a Standing Committee on Certification, which establishes guidelines for legal specialization programs. The ABA “Model Rule of Professional Conduct 7.4” provides a policy statement that has been adopted verbatim by several states and implemented in part by others. Read Article

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