During most parts of the 20th century and, more alarmingly, during the beginning of the new century, multiple signs of massive breaches to human rights, along with repeated cases of genocide and ethnic cleansing have marked the international scenery and have preoccupied human rights organizations, policy makers, the media and public opinion in general.

Since King Mohammed VI ascended the throne in July 1999, he has actively pursued multifaceted economic, social and political reforms. Furthermore, multiple incentives have also been deployed to ease efforts for incoming investors.