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- Protecting Your Entrepreneurial Vision: Legal Steps
Protecting the idea behind a possible revenue stream is often difficult in the electronic age with so much video recording, data capturing and access to email and websites so that the vision of someone’s idea may be stolen. Because of this, many have sought illegitimate and illegal ways of ensuring their creations and ideas are protected.
- The Basics of Royalties and the Role Intellectual Property Plays
One way that some businesses generate the funds that they need to launch and sustain their business is by using royalties. Investors consider the potential risk and return, making royalties a popular option to help minimize the risk. By preferring royalties over equity in a business, the investor can get back his or her investment faster in case having equity in the business represents too much risk.
- Legal Ways to Sustain Your Brand’s Value
In the business world, a brand is often one of the most important aspects a company has when being viewed and spoken about by consumers. The brand image should project certain ideals and concepts so that the public is aware of it, has respect for it and is drawn to the business through what is remembered about the image and knowledge of the company.
- Ways to Minimize Risk When Bringing a New Product to Market
It is essential when creating a concept for a new product that will be placed on the market to minimize risks that may affect acquiring a licensing deal, securing financial assistance and possible growth with revenue that may occur through the sales of the item.
- Is it Possible to Plagiarize Marketing?
Plagiarism is rampant for those that are unable to create original thought or put an idea into their own words. This means that the intellectual property of someone else is stolen in essence and placed in a new document. In some instances, this theft is used for profit through commercial advertisements, marketing campaigns and personal business.
- Considerations in Choosing a Trademark
The process of developing a successful brand for your business can be difficult and overwhelming. One must consider a variety of factors, including the products or services that will be associated with a specific mark and decide how to effectively market them with a strong, unique brand, such that consumers will develop trust and goodwill in the business.
- Pre-Sale Due Diligence as a Part of Normal Business Operations
Owners of small and mid-sized businesses can spend nearly all of their time running their business, and leave little time to plan the strategy for continued growth and transition to a sale or other exit. Owners hope for a healthy selling climate when the times comes – whether when they retire, cash out and slow down, or sell and find a new venture. Yet, lack of preparation for transition to exit can have a negative impact on achieving a high sales price and successful exit.
- Trademarking a Name or a Logo or Both?
In establishing a new business, owners often seek legal advice in connection with branding their business by developing and securing their company’s intellectual property. Part of this inquiry typically involves the question, “Should we seek trademark registration of the named business brand or the company’s design logos, or both?”
- Questions and Answers about the New Federal Trade Secrets Act
Does your work involve trade secrets? If it does—or even if you’re not sure—there’s some new legislation that you should know about: the Defend Trade Secrets Act (“DTSA”), which was recently signed into law by President Obama. Here’s some information about the act and how it may affect you.
- You Can Stop Trademark Infringement
You have gone through the painstaking process of starting a business, developing a brand for your business, namely, your business’ trademark, invested significant time and resources into this development, and suddenly you discover another business is using your exact trademark or a similar one. What can you do?