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- The Important of Maintaining Trademarks
Trademarks are important to businesses that use them for a variety of reasons. However, the trademark employed by a company often becomes the brand that is remembered by the public. This is critical in transactions between the organization and consumers.
- Intellectual Property Disputes and an Expert Witness’ Examination
Intellectual property is owned by the person that designed, created or invented the item. However, there are many cases of infringement on the legal protections obtained to safeguard the object from public use, competitors and reproduction. If someone has been violating the patent, copyright, trade secret or trademark, a lawyer versed in this form of law is needed.
- All About the Defend Trade Secrets Act
Trade secrets are often difficult to protect with only so many safeguards in place for the owners of the secrets as recourse when the ingredient, process or recipe is revealed to the public or a competitor. However, the Defend Trade Secrets Act was passed in 2016.
- FTC’s Role in Promulgating Laws about Digital Marketing
Digital marketing and an online presence are utilized by many companies to take advantage of the growing need for the internet connection to an increasing e-commerce world. Because of this, the Federal Trade Commission is pressed to implement guidelines and strategies that are morally and ethically responsible.
- Legal Protections to Protect Your Ideas
There are a few ways to protect original ideas persons have when creating a path to revenue or when someone wants to keep his or her work safe. When researching how to safeguard these ideas or creations, it is important to ensure the ways are safe and legal. This means that anything that may require access to restricted areas of the internet or servers that sound illegitimate should be avoided.
- Protecting Your Entrepreneurial Vision: Legal Steps
Protecting the idea behind a possible revenue stream is often difficult in the electronic age with so much video recording, data capturing and access to email and websites so that the vision of someone’s idea may be stolen. Because of this, many have sought illegitimate and illegal ways of ensuring their creations and ideas are protected.
- The Basics of Royalties and the Role Intellectual Property Plays
One way that some businesses generate the funds that they need to launch and sustain their business is by using royalties. Investors consider the potential risk and return, making royalties a popular option to help minimize the risk. By preferring royalties over equity in a business, the investor can get back his or her investment faster in case having equity in the business represents too much risk.
- Legal Ways to Sustain Your Brand’s Value
In the business world, a brand is often one of the most important aspects a company has when being viewed and spoken about by consumers. The brand image should project certain ideals and concepts so that the public is aware of it, has respect for it and is drawn to the business through what is remembered about the image and knowledge of the company.
- Ways to Minimize Risk When Bringing a New Product to Market
It is essential when creating a concept for a new product that will be placed on the market to minimize risks that may affect acquiring a licensing deal, securing financial assistance and possible growth with revenue that may occur through the sales of the item.
- Is it Possible to Plagiarize Marketing?
Plagiarism is rampant for those that are unable to create original thought or put an idea into their own words. This means that the intellectual property of someone else is stolen in essence and placed in a new document. In some instances, this theft is used for profit through commercial advertisements, marketing campaigns and personal business.