More and more people prefer to search online for law firms instead of using an actual hard copy phone book. According to a recent research, about 33 million people have used online listings and legal directories to find information about law firms and consultancy in the last two years.

This makes legal directories an excellent and targeted source of obtaining qualified leads. There are several ways by which a legal directory can help you promote your business. A legal directory drives traffic to your website, increases your page ranking, as well as indexes your web pages.

It is critical that you understand the marketing needs of your company and post your profile information in specialized legal directories. It is also important to find a suitable category in other major search portals to increase your advertising exposure.

Why Lawyers Should List With Online Legal Directories

People now rely on the web to search for information that they used to access in books and other reading materials. The Internet provides convenient and fast access to information in just a single click of the mouse. As the online community grows, businesses also take advantage of the booming industry and formulate online marketing strategies instead of the old fashioned way of advertising. Online advertising has proven to be quite effective.

Professionals such as Lawyers and businesses such as Law Firms post their services on the web to attract more clients. When attorneys and law firms have a website or have listings in these online directories, it gives most clients the perception that they have a reputable standing. Being listed in a trusted online directory also adds more panache to a law firm’s credibility.

Online legal directories are the way to search for attorneys now. Consumers can find exactly what they are looking for and more with the available search criteria. It is also advisable to check directory premium listings. It does not mean that free listings are not good enough, but businesses that list with premium or paid listings can put more emphasis on the services that they have to offer in their listings.

Factors to Consider When Searching for Lawyer Directories

1. The types of listings.

Listings are considered a source of valuable information. Internet users always try to search for the most reliable listings, with the most comprehensive and relevant information. The more listings a directory has, the better.

2. How listings are categorized and the number of categories.

Most directories categorize their listings by location and areas of practice.

Search engine optimization (SEO) is one of the strategies you can use for your site to improve the volume or quality of traffic. It will greatly benefit your site by ensuring that it will be listed within relevant search results. Ignoring this will result in no web presence at all for your website. 

3. The amount of traffic the directory generates.

4. The listing cost.


List of Lawyers Directories

There are several online legal directories where you can add your firm’s profile. Here are some of the most popular ones:

HG.org Legal Directory

With 850,000 unique visitors per month looking for legal help, HG.org is a fantastic tool to immediately jump start your online campaign. You can list your firm with free basic information or Premium listing. When registered with HG.org you can publish articles at no cost.

Consultwebs, a well know legal SEO company says "Directories such as HG.org allow us to manage our clients’ placements and the HG.org directory is frequently in the list of top 5 referrers". 

- Findlaw


Findlaw is a Thomas Reuters Business and offers paid listing. It is also one of the most popular sites for free legal information on the internet. It provides access to the latest legal news and information for consumers and legal professionals.

- Lawyers.com

Lawyers.com offers paid listings. It contains profiles of over 1 million lawyers and law firms worldwide; tips for consumers on how to select a lawyer; a discussion community covering many legal topics; consumer-oriented law area explanations, articles and links to legal resources, and a glossary of legal terms. Lawyers.com is a product of Martindale-Hubbell® from LexisNexis®.

- JUSTIA

Justia.com provides free information regarding case law, codes, regulations, legal articles, legal blogs and twitter databases to the online community. They also provide paid listings, premium web sites, blogging and online marketing strategies to law firms.

- DMOZ

DMOZ is an open content human-edited directory on the web. It is constructed and maintained by a global community of volunteer editors, but owned by Netscape. It is free to submit a site to the directory, but it can take more than a year to get listed on DMOZ.

- Yahoo Directory

The Yahoo! Directory is organized by subject. Commercial site listing recommendations require a fee. There is a standard submission process, and an expedited process, called Yahoo! Directory Submit, which will review your request to be listed in the Directory and respond within seven business days, for a review fee of $299. If accepted there will be an annual fee of $299 to maintain the listing. Yahoo!’s directory is searchable separately from their search engine.

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