Why and How to Submit Legal Articles on HG.org
Articles are one of the best ways any attorney or law firm can market their services. Articles is one of our most popular sections and proves that people use publications to help narrow their search to those firms they feel can best meet their current need.
Why submit articles?- Where your articles will appear
- How to get the most from your article
- How to submit articles
Here’s an example of an article in our directory
Make your law firm visible to searchers
As a registered subscriber (Basic or Premium) of HG.org, you increase your chances of being found and selected by qualified clients and networking partners when you publish articles in our directory. Through the use of short, pointed articles on a single subject you can:
- Help potential clients learn what you do best
- Gain credibility as an “expert” in the eyes of potential clients
- Help potential clients see how your law firm fits their needs
- Gain valuable, authoritative links to your website
- Generate traffic to your listing and website from each article long after publication
- Demonstrate your expertise in a subject area
- Improve your networking visibility with potential national and international attorneys
Where your law firm and your article will appear on HG.org
- On the HG.org home page – Your article will appear on the “recent articles” list where it can be seen by visitors the day after it has been approved for publication.
- On a page that lists all of the articles submitted by your law firm (example for Angela Wang & Co, Intellectual Property Firm) .
- In the searchable Legal Articles Directory – Your article will remain in the directory as long as your law firm is listed on HG.org providing valuable traffic to your website long after you write it.
- On the HG.org Law Pages (e.g. Intellectual Property Law, Corporate Law, etc.) under “recent articles."
- If you are a Premium subscriber, a complete list of your articles will appear in your listing under "Articles Published on HG.org"(here's an example for Gordon & Elias LLP, Jones Act Attorneys).
Make the most of your article marketing exposure
Focus your article:
Write many short, focused articles dealing with one area of your practice only rather than one long article that tries to cover everything. Between 500 and 1,000 words is a good average length for each article. Your potential clients are searching for help in just one area. The more closely you appear able to solve their particular issue, the more likely they are to click through to learn more about your firm and eventually hire you.
Include this in your article body:
Write a concise one to three sentence excerpt of your article that answers the question “who who should read this article and what major benefit will they get from it if they do?” Use the body of your article to demonstrate your expertise in the subject area, not to “sell” your services. Show potential clients how you have solved problems like theirs, or what your firm represents instead.
Include this in your author biography:
Use your author biography as a chance to sell readers on the idea of clicking through to learn more about your firm by including these basics:
- Your name and website address
- One to three sentences on your unique expertise in the area of the article
- A “call to action” that gives them a reason to click through to learn more, such as a free consultation, or a free report, or more articles on the subject on your company website
Submit to the correct categories:
Submit each article to a maximum of five categories. If you believe your article fits more than five areas of practice, consider splitting it into two or three articles that are more narrowly focused. Remember, your reader is searching for an answer to a very specific issue. The more closely your article matches his needs, the more you both will benefit.
Promote your article:
Use links on your website, or in emails sent to current clients to alert them when one of your articles has been approved and published on HG.org. This “third party” endorsement increases your credibility in the eyes of potential clients and gets them back to your listing where they can learn more about the services your firm provides.
Article marketing has proven to be a long term business builder for law firms in all practice areas and in all countries of the world. You and your law firm can reap the benefits of listing an unlimited number of articles in our directory at no additional charge.
How to submit your articles
- Sign in if you are a registered user or list your firm if you do not have a HG.org account.
- In your account, under the title “Promote your Firm” please click on “Submit/Update an Article”.
- Paste your plain text article in the submission form, select up to 5 areas of practice and then click on “Submit an Article”.
Articles are reviewed by our team and are online within 5 business days after submission. Premium subscribers have priority of review.
