Submitting Legal Articles on HG.org
How to Drive Additional Quality Traffic to Your Listing and Website
Article publication is one of the best ways for a lawyer or law firm to market their services. Legal Articles is one of HG.org's most popular sections, as your potential clients use publications to help narrow their search to those firms they feel can best meet their current need. Registered law firms can publish as many articles as they want at no charge on HG.org.
Why Submit Articles
Where Your Articles Will Appear
How to Get the Most From Your Articles
Tips for Writing Effective Articles
Duplicate Content Articles with Canonical Tag
Add Your Google+ Authorship Signature
How to Submit Articles
Example of an article on HG.org
As a registered subscriber with HG.org, you increase your chances of being seen and selected by qualified clients and networking partners when you publish articles in our directory.
Through the use of short, pointed articles on a single subject you can accomplish the following:
- Help potential clients learn what you do best.
- Demonstrate your expertise in a subject area and/or area of practice.
- Gain credibility as an expert¯ in the eyes of potential clients.
- Show potential clients how your law firm their needs.
- Allow prospective clients to locate your listing and your website from each article, long after publication.
- Improve your networking visibility with potential national and international lawyer clients.
Where Your Article(s) Will Appear on HG.org
- On a dedicated page that lists all of the articles submitted by your law firm (Example for Angela Wang & Co, Intellectual Property Firm).
- In the searchable Legal Articles Directory, your article will remain in the directory as long as your law firm is listed on HG.org, allowing prospective clients to access your website from your article, long after you write it.
- On the HG.org Law Pages (e.g. Intellectual Property Law, Corporate Law, etc.) under the Articles About section.
- A Published Articles tab that lists all of the articles submitted by your law firm, will appear in your listing heading in the law firms' directories (Example).
- Selected articles are posted on HG.org's home page under Recent Law Articles.
HG.org now allows visitors to subscribe to an RSS feed of our Law Articles. RSS is a type of format which delivers content as a web feed. This is most effective for content which is updated regularly, such as subscriber-submitted articles on a website.
Focus your article:
Write many short, focused articles dealing with one area of your practice only, rather than one long article that tries to cover everything. Between 500 and 1,000 words is a good average length each article. Your potential clients are searching for help in just one area. The more closely you appear able to solve their particular issue, the more likely they are to click through to learn more about your firm, and eventually hire you.
Include this in your article body:
Write a concise one to three sentence excerpt of your article that answers the question who should read this article and what major benefit will they get from it if they do.¯ Use the body of your article to demonstrate your expertise in the subject area, not to sell¯ your services. Show potential clients how you have solved problems like theirs.
Include this in your author biography:
Use your author biography as a chance to sell readers on the idea of clicking through to learn more about your firm by including these basics:
- Your name and title.
- One to three sentences on your unique expertise in the area of the article.
Submit to the correct categories:
Although HG.org allows you to submit each article to a maximum of five practice area categories, if you believe your article fits more than five areas of practice, consider splitting it into two or three shorter articles that are more narrowly focused. Remember, your reader is searching for an answer to a very specific issue. The closest your article matches his needs, the more you both will benefit.
Promote your article:
Advertise on your website, or in emails sent to current clients to alert them when one of your articles has been approved and published on HG.org. This third-party endorsement increases your credibility in the eyes of potential clients and gets them back to your listing where they can learn more about the services your firm provides.
Article marketing has proven to be a long-term business builder for law firms in all practice areas and in all countries of the world. You and your law firm can reap the benefits of listing an unlimited number of articles in our directory at no cost.
Include your Google+ Link:
You may include a link to your Google+ profile at the bottom of your article, allowing you to add Google authorship to articles published on HG.org. Make the most of this valuable social networking marketing tool, while adding authenticity and giving your articles an authoritative nature. Providing a link to your Google+ profile can give your article more credibility. And it gives you another opportunity to provide visitors with even more information to help them choose you to help with their legal issue.
Please adhere to the following editorial guidelines when submitting your unique legal articles to HG.org:
- Article Content
Your article must be on a legal topic and should be written to be informative to the lay person. Please do not include the names of any individuals, with the exception of public persons (such as celebrities and politicians).
- Spamming Content
Refrain from repeating keywords. Keep in mind that your article needs to be informative, written for the visitor and potential client, not search engines. Articles that attempt to manipulate search engine results with use of repetitive keywords will not be published. This includes repetitive use of geographic location and practice area keywords in in any of the article fields, including About the Author.
- Submit to Correct Categories
You may select a maximum of five practice area categories in your article submission form.
- Article Format
Enter your article content as plain text, properly formatted. HG.org does not support hyperlinks, charts, graphs, images or any other "non-plain text" content within the body of your article. Additionally, after saving your article, please take a moment to preview it and make any necessary edits should you determine that the format of the text is obviously incorrect or otherwise unwieldy.
Do not add a website URL, address, phone number, nor email address to any of the article fields, including About the Author.
Do not include a call to action in such as: contact us now, call us, etc. in any of the article fields, including About the Author.
- Article Length
We accept normal length articles. No novellas, mini-books or the like. We ask that you keep the article to one or two pages (preferably one) and no shorter than three good-sized paragraphs.
- Self-Promoting Article
If the sole or main purpose of your article is to directly invite readers to contact your firm, it will be considered self-promoting and will not be published on HG.org.
Each article is reviewed by our editors and may be removed or may undergo minor edits without notification. If an article needs more extensive review, you will receive an email inviting you to make changes. You can then request that the posting be removed from your list of publications.
HG.org might link your article from other relevant websites on the Internet to increase the number of visitors to your article. You will retain the copyright of your work. If you do not wish us to link your article outside of HG.org websites, please let us know.
You will be able to add the Canonical Tag when submitting your article from your HG.org account.
Include your Google+ Authorship Signature
You may include a link to your Google+ profile at the bottom of your article, allowing you to add Google authorship to articles published on HG.org. Make the most of this valuable social networking marketing tool, while adding authenticity and giving your articles an authoritative nature. Providing a link to your Google+ profile can give your article more credibility. And it gives you another opportunity to provide visitors with even more information to help them choose you to help with their legal issue.- Example:
How to Submit Articles
- Sign in if you are a registered user or list your firm if you do not have an HG.org account.
- In Account Management, under "Promote Your Firm", please click on the Submit/Update an Article link.
- On the Article Management page, click on the Submit an Article button.
- Type your Article Title in the Title field - maximum 110 characters. Please capitalize all nouns, pronouns, adjectives, verbs and adverbs.
- Type your first paragraph into the Introductory Text field - maximum 500 characters. This introductory text will be bolded in the article.
- Paste your plain text article (minus the first paragraph), into the Body field.
- Enter the name of the author(s), either the firm name or the lawyer name(s), whichever you prefer. Do Not enter a URL, phone number or email address in this field.
- Include a link to your Google+ profile in the applicable field.
- An Author Bio is optional, but bear in mind it's great opportunity to "sell" your firm by highlighting your unique expertise on the subject of the article.
- Enter a URL to link your article to a relevant page on your website (Optional). Please note a link to your website home page is already added automatically at the beginning of your article.
- Select up to 5 areas of practice that are related to the article.
- Click once on the Save this Article button.
Articles are reviewed by our team before publication and are posted online within 5 business days after submission.
HG.org screens all listing applicants for validity and reserves the right to refuse to post your listing or to remove your listing, at our discretion, if you do not adhere to our editorial guidelines and terms and conditions, or should we determine your law practice is not legitimate or misrepresents its business, services, locations, lawyers’ bio, etc. in any manner. By submitting a listing to HG.org, you confirm that you are authorizing HG.org to publish your information and that you own the copyright of the text, logos and pictures posted on HG.org and on your own website.