Consumer Savvy Marketing
June 7, 2012
Location
News Corporation Offices
1211 Avenue of the Americas
New York, New York 10036
USA
Description
The way marketers communicate with their customers has forever changed. They are relying on new marketing strategies and mediums. Today it is as likely that marketers will reach their customers through the Internet and mobile phones as it is through traditional media, like television and radio. Not surprisingly, the legal landscape has changed as well. Do you know the rules and understand how regulators will apply them?
Hear from experts from around the world discussing the legal issues impacting marketing today. The conference will examine the issues of addressing privacy, data protection and child directed advertising while making the most of the targeted marketing opportunities from new technology and social media. Hosted by the International Chamber of Commerce, whose marketing and advertising self-regulatory rules form the basis for most countries’ national codes, this event will bring together speakers knowledgeable in different legal approaches and global marketing self-regulation.
Speakers will explain how companies, marketers, agencies and media should ensure their campaigns are being conducted responsibly and will not lead to backlash from consumers, regulators or self-regulatory bodies.
Organized by
International Chamber of Commerce
38, cour Albert Ier
75008, 75008
France
More Information
Contact: ICC Training and Conferences
Email: events@iccwbo.org
Phone: +33 1 49 53 28 91
Event's Website
