Food Marketing Claims in the United States Regulatory
September 21, 2012
Location
Online Event
2600 E. Bayshore Road
Palo Alto, California 94303
USA
Description
This webinar will cover challenges to food marketing claims in FDA and FTC enforcement actions, consumer class action lawsuits, and proceedings brought by the National Advertising Division of the Council of Better Business Bureaus (NAD). The training will discuss how to assess risk when considering claims, strategies for defending actions, and marketing trends in the food industry.
Why Should You Attend:
The increasing use of marketing claims to promote health-related benefits of food, and product attributes such as “natural,” has resulted in more regulatory challenges as well as a flood of class action lawsuits brought by private plaintiffs under state consumer protection laws.
This webinar will help you evaluate the likelihood of challenges to marketing claims by providing you an understanding of the enforcement positions taken by the regulatory agencies, the legal theories relied upon by private plaintiffs, the standards underlying NAD decisions, and the relationship between regulatory and litigation risks. Effective risk management requires careful review of proposed marketing claims at the outset, which may include wording, placement, context, scientific substantiation and production steps. Defending class action lawsuits can have serious financial implications for food companies even if the case does not appear to be meritorious. This session will cover litigation strategies that involve an early evaluation of both procedural and substantive issues, with an initial focus on seeking to defeat class certification.
Event Details:
Date: September 21 2012
Time: 10:00 AM-11:00 AM PDT
Cost: $149 per attendee per computer terminal
Registration: SIgn-Up on-line now. Add to your shopping cart.
Organized by
ComplianceOnline
2600 E. Bayshore Road
Palo Alto, California 94303
United States of America
More Information
Contact: Referral
Email: referral@complianceonline.com
Phone: +1-650-620-3915
Event's Website
