Marketing For Law Firms
Information and Strategies to Promote Your Law Firm
Essential Guide for Law Firm Marketing
Essential Guide for Law Firm and Attorney Marketing
- Top 10 Law Firm Practice Areas of Media Interest in 2008
Real estate, government, intellectual property, international, privacy, immigration, trusts & estates, environment, employment and health care are projected to be the top 10 law firm practice areas of interest to the news media in 2008, projects law firm marketing consultant Margaret Grisdela. Plan accordingly!
- Lawyer Referral Network v. Contact Database
What is the difference between a lawyer referral network and an attorney's contact database? It's a good question, and one I was just asked the other day.
- Journalists get the MoJo
Daily Business Review Editor David Lyons said today that journalists are turning into "mobile journalists." Speaking at a legal media panel luncheon co-hosted today by the Legal Marketing Association South Florida City Group and the Palm Beach County Chapter of the Association of Legal Administrators, "MoJo" reporters are becoming multimedia and videography experts as print newspapers turn increasingly to electronic communications.
- Lawyers Pay the Price on Google
Ever wonder how much attorneys are paying for their text ads on Google?
- Holiday Parties Offer the Gift of New Business
The holiday season is upon us, which means lots of opportunities for social networking. Think of this as the perfect time to skillfully launch your 2008 personal marketing efforts. You don’t have to be the life of the party to attract serious business development opportunities on the social circuit; you just need to have a plan. Here is a simple five-step program you can easily implement.
- How to Get Speaking Engagements: Tips for Attorneys
You know the conferences where the movers and shakers in your industry meet to stay abreast of current events in the legal industry. Getting a seat on the podium will strengthen your position as a leading attorney in your field. It is never too early to start your quest for speaking engagements. Major annual events book their speakers a minimum of 6 to 12 months in advance. The sooner you get named as a speaker, the more publicity you will generate through advance promotion.
- Market the Firm or Market the Attorneys?
Inevitably any law firm with at least a handful of attorneys and more than one area of emphasis is faced with a critical business development question - does it market the firm in general or does it promote the successes and qualifications of individual attorneys. To do the former alone offers the tantalizing possibilities that come with branding. The latter promises the kind of word-of-mouth “buzz” that brings in clients for very specific reasons.
- ROI: Determining How Your Marketing Measures Up
By temperament and by habit, attorneys tend to be a detailed, meticulous lot. Most understand that “proof,” data, substantiation etc. is not only required when building a case for a client, but for any business related decision as well. Thus, the inability to measure the inexact science of marketing has traditionally been a source of frustration for many attorneys and their firms.
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Law Firm Marketing - Sculpting Your Firms' Identity
How to shape the identity of your law firm into a branding powerhouse.
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Missed Opportunities: Not Asking Clients for Referrals
Without a doubt, clients can be your best source of referrals. Yet in my 18 years of marketing work with lawyers, I have met few who actually ask clients for referrals.
- The 5 Key Elements of a Successful Internet Marketing Campaign
When it comes to marketing your practice on the Internet, do you understand exactly what you need to have a successful Internet marketing campaign? Most law firms fail to incorporate all the elements that are crucial to successfully marketing your firm on the Internet. So what are these five elements that your law firm’s website needs?
- Increase Client Retention
Acquiring new clients can cost five times more than retaining current clients, and the average company loses a staggering 10 percent of its customer base each year, according to the American Marketing Association.
- Increase Client “Switching Costs”
Chances are that your client can easily go to a competitor who promises lower rates and/or higher service levels.
- Measure Law Firm Client Satisfaction
Conducting an annual client satisfaction survey and/or an “end of matter” questionnaire are effective ways to reinforce client relations. Try to identify key client expectations, so you have a better likelihood of satisfactory performance. Chances are that your client is grading you also.
- Cross-sell and Up-sell More Legal Services
"Cross-sell" is a direct marketing concept that means selling more services to an existing client.
- Overview of the U.S. Legal Market
There are over 1.1 million licensed attorneys in the United States, according to the American Bar Association (ABA). Approximately 42,600 new lawyers emerged from the nation’s 191 ABA-approved law schools in the academic year 2005-2006.
- Business Development Imperative
Waves of change are sweeping over the legal landscape. Specialization is becoming more prevalent as state bar associations continue to offer board certification programs and the threat of malpractice drives small law firms and solo practitioners into more focused legal practice areas.
- Growing Your Practice: Start Here, Start Now.
One of the most important determinants of your success as a lawyer is not taught in law school. You can have all the technical knowledge you need, but you will have no legal practice until you land a client who is willing to pay you for your legal knowledge and expertise. It all starts with a trusting relationship between you and your client.
- Pick a Niche for Your Law Practice
Focus. Powerful law practices are built on the concept of specialization. You need to find a way to make your practice stand out from the competition in a recognizable way that can be communicated to your current and prospective clients.
- Know your Competition
Ignore the competition at your own financial peril. Your fellow attorneys are also searching for new business, including the business you want for yourself. Do not let the competition steal your clients, lure your best prospects or steal your valued employees.
- Branding your Law Firm
A name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. The legal term for brand is trademark. A brand may identify one item, a family of items, or all items of that seller. If used for the firm as a whole, the preferred term is trade name.
- Courting Your Clients
A comprehensive "how to" legal marketing reference book that tells you what works and what to avoid in building your law firm practice. By Margaret Grisdela, Legal Expert Connections, Inc.
HG.org is hosting this new series of excerpts from the book “Courting your Clients": The Essential Guide to Legal Marketing,”.
- Essential Guide to Attorney's Marketing:
Get Certified
Unique Selling Proposition
Plan for Success
Marketing Mistakes
- Experts in Marketing for Law Firms
