Marketing for Lawyers
How to promote your law firm on the Internet
In today's ever-changing technological age, it can be overwhelming to keep up with current trends. The Internet has revolutionized the way in which we do business and communicate with one another. For attorneys, the time has never been more critical to create a web presence. Not only does advertising online increase your visibility and offer creative new ways to promote your services, but it has rapidly become the standard by which a business is judged by potential clients.
By correctly utilizing the tools the Internet provides, you can quickly gain a vital advantage in this highly competitive market. In this guide, we will be providing an introduction to the most popular online marketing strategies, as well as helping you get started on building a web presence of your own.
Attorney's WebsitesAccording to a study by Pew Research in 2009, 74% of all Americans use the Internet. Of those, 81% use the Internet to research products or services. Here in the 21st century, being without a website is akin to not having a business card. If a potential client can't instantly find you, they'll move on to someone else as fast as it takes to click a button.
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Monitoring Attorney Website TrafficWeb traffic monitoring should be your top priority. You have to determine the incoming web traffic in order to gauge the visibility of your website, and effectiveness of your marketing. Once you understand your user habits, you can definitely increase your market profits.
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Legal Directories and Generating Business Leads for Law FirmsLegal directories are an excellent and targeted source of getting qualified leads. There are several ways by which a legal directory can help you promote your business. A legal directory drives traffic to your website, increases your page ranking, as well as indexes your web pages.
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Publishing Legal Articles OnlineThere are many sites that exist solely to publish articles. While many of these sites are general purpose and do not focus on a single topic, if you want to reach your target audience, it's best to go where your readers and peers will be most likely to gather traffic.
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Google+ Local for Law FirmsGoogle Places allows law firms to create a page found on Google's local search. By ensuring that basic information is up-to-date and providing additional details, like photos, hours, and coupons, business owners can stand out on the map to attract more customers.
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Pay Per Click (PPC) Advertising for AttorneysNow that you or your firm has launched a website, it's time to start advertising. The Internet is quickly overtaking traditional print ads in effectiveness and visibility. This is great news for anybody looking to start an advertising campaign. Advertising online is highly cost-effective, low-risk, and easy to launch. Pay Per Click (PPC) advertising is one of the most commonly used Internet marketing strategies.
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Blogs for AttorneysThere are many advantages to having a personalized blog, but the most important one is that it creates an avenue for fresh content and establishes a personal touch by the attorney. In today's revolutionized Internet age, businesses without a solid web presence will be overlooked by most prospective customers. Although traditionally old-fashioned in business and marketing practices, attorneys are no exception to the rule.
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AdWords for AttorneyNow that you or your firm has launched a website, it's time to start advertising. The Internet is quickly overtaking traditional print ads in effectiveness and visibility. This is great news for anybody looking to start an advertising campaign. Advertising online is highly cost-effective, low-risk, and easy to launch. In this article, we will be discussing Pay Per Click (PPC) advertising, one of the most commonly used Internet marketing strategies. More specifically, will explore how to get started on Google AdWords, the current juggernaut of PPC campaigns.
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Social Media Sites for Promoting Law FirmsJust seven years ago, Facebook, LinkedIn and Twitter did not exist. Since their creation, the rise in popularity and influence of these social networking sites has been nothing short of astronomical. People have varying opinions of the phenomenon, but there is no arguing that social media is here to stay and modern businesses must jump on board, or risk being left behind.
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Online Videos as Advertising Tools for AttorneysShow, donít tell. Itís a classic rule of thumb for advertising. In the digital age, applying this old adage is easier than ever, thanks to the advent of Internet video. Video is eye-catching, dynamic, and hugely popular. It gives your clients a personal connection to you and your firm. It bolsters your businessí legitimacy, and it sets your website apart from other sites that are based solely in text
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Information and Strategies for Attorney MarketingSearch Engine Marketing and Search Engine Optimization are terms that describe how you can attain your Internet Marketing Goals. There are online articles and information available to educate you about these tools. There are also articles about attorney blogs and various other marketing techniques. These articles are valuable resources for learning how to effectively market your firm.
For links to these resources go to Information and Strategies for Attorney Marketing
Attorney Marketing ArticlesMarketing Consultants have written articles about how to market your firm, which are available online. The information these Professionals have to offer is another valuable resource that you can access to attain your marketing goals.
For links to these resources go to Attorney Marketing Articles