Legal Marketing Articles
Information and Strategies to Promote your Law Practice
Legal Marketing Articles
- 10 Important Keys to Writing An Excellent Press Release - Advisormarketing.com
Tip No. 1. Do You Really Have News? A press release must have newsworthy information or it won’t be used by the media. “You’re not trying to sell people something in your release, you’re trying to inform them,” Baird says. “If the release does pertain to your services or products, then it must explain how they benefit the reader and there still must be a news angle.”
- 11 Reasons Most Attorneys Don’t Do Marketing
Attorneys are trained skeptics. Marketing requires faith and patience. Attorneys like to prod and poke a marketing effort until they can prove to their great satisfaction that there is no way it can work. 2. Attorneys love to argue. Most lawyers are smart. When it comes to embarking on unfamiliar enterprises, like marketing, they find it difficult to “be stupid” and benefit from the wisdom and experience of other experts.
- Harvard launches ambitious study of legal services buying
- How Much to Pay a Marketing Director
The marketer would be somebody who generates revenue and is not part of overhead, so the salary is an investment.
- Law Firm Marketer’s Hit List - Amy Campbell’s Web Log - Anne Malloy Tucker, chief marketing officer at Goodwin Procter
Have a strategy: “If you don’t know where you’re going, any road will take you there.” Balance stuff and strategy: Figure out what you can do quickly and efficiently and create the infrastructure to serve the firm in an agency style (stuff), and “allow time to pull out to do planning (strategy).” Set and communicate goals: “You don’t want people to ask — what are these people doing?” Concentrate on clients: (read with emphasis!) “If you do nothing else, focus on your existing clients.” “Client feedback and satisfaction surveys are the best thing you can do.” Narrow your focus: For instance, Goodwin “chose six industry areas based on historic strength, attorney visibility, where markets are going and which practices are more commodity-proof,” for pro-active marketing dollars. Strengthen web presence: “Your web site is the portal to your firm — people are using your site to validate and compare.” Measure! Measure everything: financial metrics, client feedback metrics, market metrics. Avoid bad metrics — the “how manys” — quantity data is worthless on its own.
- Media's Role in Law Firm Marketing
How do reporters and editors prefer to be contacted? Should negative news be disclosed? What exactly does "off the record" mean? LMA-LA's program entitled "You've Met the Press, Now What?" which was held on March 21 at the Los Angeles offices of Mitchell, Silberberg & Knupp, answered those questions and more.
- Midsized Firms Could Benefit in Climate of Firm Switching
Being one of a client's go-to law firms used to be a pretty secure situation. But gone are the days of lifelong client loyalties. In fact, disloyalty is increasingly the norm according to the BTI Consulting Group's latest survey of clients -- a situation that creates challenges and opportunities for savvy firms.
- Opinion Surveys Can Help Firms Keep Clients Happy - William J. Flannery, Jr.
For a law firm to survive, it must serve its clients well. Yet most firms do not have an organized method to evaluate their clients' perceptions of the firm's performance. Without client feedback, the firm's management cannot determine the strength of the relationship.
- Ten Ideas On How To Win Competitive Business Opportunities - William J. Flannery, Jr.
Most law firm beauty contests are won or lost well before the main event -- during the preparation phase (or lack of it, as the case may be). These competitive business opportunities take some preparation, however, and therein lies the problem.
- The Sales Lessons That Law Firms Still Must Learn From The Corporate World - by William J. Flannery, Jr.
Clarence Sheftall, possibly the best law book salesman of our time, once articulated the Golden Rule of sales. He said, “I never bought anything from someone I didn’t like, even if I needed it.”
- Tracking the Number of New Clients from Your Legal Web Site - Kevin Mullikin
Due diligence is part of being an attorney. So how can you go about doing your due diligence when it comes to tracking where your new clients are coming from?
- Video Podcasts are Marketing Initiative of the Year - Stuart Wood
In early 2006, Torys produced a client memo on the top ten corporate merger and acquisitions (“M&A”) trends in Canada. It was well-received and attracted a great deal of interest, but it also prompted a number of calls from clients who had additional questions and wanted more information.
- Want Business? Survey Says: Pick Up the Phone - Amy Amy Campbell’s Web Log
Participants identified as their top 5 most effective lead generation tactics: 1. Making warm phone calls (to existing clients) 2. Speaking at conferences 3. Running our own in-person events 4. Becoming members of professional industry organizations 5. Connecting with press contacts
- Writing your ad copy - Marcus Letter
- You Are The Tea: The Crucial Role Of Image In Law Firm Marketing
Imagine, for a moment that, instead of being an attorney, you are a pile of tea. I’m fairly certain no one has ever asked you to do so before, but bear with me.
Essential Guide to Legal Marketing
