Publishing Legal Articles Online
Amidst the landscape of modern tools such as social networking and online video, there is still a place for what has long been the standard device in advertising: articles. As an attorney, publishing articles online can have enormous benefits in terms of communicating your services to potential clients. A well-written article can help explain your expertise in a detailed way that a mere a blurb on your website cannot.
Additionally, publishing an article on a third-party site gives you credibility as a respected voice in your field. Anyone can post an article on their homepage. But an article hosted on an outside site means that somebody unaffiliated with you or your business respected your opinion enough to display your work. Itís similar to the difference between self-publishing a book, and getting it printed by a publishing house.
Benefits of Publishing Legal Articles OnlineFortunately, the Internet provides services that make publishing much easier than in the days when print media was the only option.
There are many sites that exist solely to publish articles. While many of these sites are general purpose and do not focus on a single topic, if you want to reach your target audience, itís best to go where your readers and peers will be most likely to gather information. HG.org is an established article directory that focuses only on articles with legal content. If you want to reach a relevant audience, itís best to submit your articles here.
The other advantage that publishing articles provides is increased web traffic. Article directories appear on search engines, and will be included in search results. If someone performs a search for you or your firm, chances are that your articles may come up as well. Your article may also catch the eye of anybody browsing one of those same directories, or searching for information on a topic related to your field of expertise. Though rules on this vary from site to site, if your directory allows you to link to your web page, you have just found another effective way to boost traffic for your site.
Legal Article Guidelines
When deciding what to write about, keep in mind that this method is not conducive to lengthy essays or serial articles. The majority of directories will not allow subject matter beyond 1000 words (roughly 2 pages). You also want to keep the content easily readable. Article directories are not a place for fostering dialogue between yourself and your colleagues. They are a place for the layman to gain an understanding about your field of expertise. Keep your language simple, and your arguments concise.
How to Publish Legal Articles Online
Once you have an article topic in mind, publishing to third-party directory sites is easy. First, find out what their guidelines are in terms of length and content. Many article directories will have a word count limit. Some of them will not allow for adding links within the body of your article. Once your article is written and proofread, follow the submission guidelines on the site. Usually, the site in question will have an online form to fill out, although they may request an email attachment instead.
Once your article has been submitted, a copy-editor will review your work to make sure that it fits with their submission standards. If there are any changes that need to be made, they will email you with these before your article goes live on their site. No changes will be made to your text without your permission. The editor will not post your work until you reach an agreement as to the content.
Though your article will be posted on their site, you are the one who holds the copyright. The editor will send you a copy of your copyright agreement before posting the article. You are the one who holds the distribution rights to your article, and it cannot be hosted elsewhere without your permission, although people may link to it (a practice which should be encouraged in order to maximize web traffic).
Once your article has been published, itís good practice to provide links to your published articles on your site. This will ensure that regular visitors to your site are exposed to your work. It also is a great way to present yourself to your clients as an expert in your field. Itís also a way for your clients and potential clients to gain a clear understanding of how your services would be beneficial for them.
It is important to note that these directory services are free to publish on, and most do not impose a limit on how many articles you can submit. However, as they are a free service, they also will not be paying you for your articles. In short, publishing articles on third-party sites is an easy, free way to increase visibility, solidify your reputation, boost your web traffic, and help educate your clientele.
Publishing Legal Articles on HG.orgHG.org knows that publishing legal articles on law directories is one of the best ways any attorney or law firm can market their services. Law Articles is one of HG.orgís most popular sections, which shows that potential clients use publications to help narrow their search to those firms they feel can best meet their current need. Publishing articles on HG.org is one of the many benefits available to law firms registered with the site and there is no limit to the number of articles you choose to submit for publication.
For information on how to post articles on HG.org, please Why and How to Submit Legal Articles on HG.org