Monitoring Lawyer Website Traffic
Why You Need Tools to Monitor Your Lawyer Website Traffic
Web traffic monitoring should be your top priority. You have to determine the incoming traffic on your website. Once you understand your user habits, you can definitely increase your market profits. The information you need to monitor includes:
- Why visitors are coming to your website;
- Where your visitors are coming from;
- How much time it takes for your visitors to navigate your website;
- Which pages are most viewed;
- What pages visitors usually go to; and
- Are there pages on your site with valuable content, but that attract few visitors.
As you build traffic, you need to monitor which techniques work for you and which do not. This is where tracking programs comes in handy - you can see what is working, and focus on improving what is not.
You should arm yourself with a statistics tracking program to improve your growth on the web. It can supply you with vital information that will help you increase your traffic, understand your visitorsí needs and generate more revenue for your company!
The following are examples of FREE statistics programs answering the lawyer's marketing needs.
StatCounter is a good choice for a novice who is not very familiar with how websites work or their design. This company provides an invisible web tracker, a configurable hit counter and web statistics with detailed visitor tracking and analysis in real time. You can choose whether you would like your hit counter to be visible or not.
The free option is limited to 100 pages of counting and is aimed at websites with 250,000 pageloads per month, or less. You receive a Project code and log space. You insert the simple piece of code on your web page and it allows you to analyze and monitor all the visitors to your website in real-time.
Google Analytics is more suited for the user who has a bit more experience in website design and structure. This software offers Advertising ROI (Return on Investment), Cross Channel and Multimedia Tracking, Customized Reporting, Sharing and Communicating, and Visualizing Data, all with Google Integration and Reliability.
Itís part of a suite of products that work together for Analysis and Optimization, Advertising, and Commerce and Enterprise Search.
Although more complicated than StatCounter, Google Analytics is a valuable tool for analyzing traffic on your website and offers a great deal more than just analysis.
If you are a more advanced user, AWStats may be the program for you. It stands for Advanced Web Statistics. This software tool is a log analyzer which generates advanced web, ftp, mail and streaming server statistics reports based on the data contained in server logs. The data is presented graphically in easy to read web pages. AWStats works from the operating system command line, but it can also be run through a web browser CGI (common gateway interface). It can work with all web hosting providers which allow Perl, CGI and log access.
AWStats software captures a great deal of statistical information including, but not limited to, the following:
- Number of visits and number of unique visitors;
- Visits duration and last visits;
- Authenticated users and last authenticated visits;
- Days of wee and rush hours;
- Domains/countries of hosts visitors
- Host list, last visits and unresolved OP address list;
- Most viewed, entry and exit pages;
- Files type;
- Browsers used;
- Search engines, key phrases and keywords used to find your sight;
- Number of times your site is added to favorites bookmarks;
- Other personalized reports; and much more.