Advertising Law

Advertising and Marketing Law refers to the body of laws related to the means and methods of communicating information about a product or service to the public. Obviously, effective marketing is key to the success of any business, but all businesses also have a legal obligation to ensure that any claims or representations they make in their advertising claims are truthful, not deceptive, or in some other way violate the law.

The Federal Trade Commission (FTC) oversees and regulates advertising, marketing, and interstate trade practices in the United States. It has a body of regulations around which most advertising and marketing law is centered. These laws can have a significant impact on a number of areas of a business's operations, including how that business labels its products, how it conducts email and telemarketing campaigns, claims related to results the products might have on one's health or the environment, and many others.

Some of the principle concepts of advertising and marketing law include truth in advertising and unfair trade practices. These are the laws regulating how businesses relate the benefits of their products to the general public. Examples of these laws include prohibitions against unreasonable health claims (e.g., that a pill well make one fit and beautiful), violations of others trademarks, or representations about the environmental impact of a product (e.g., claiming that a product is made of recycled materials when it is not).

The resources below will provide you with more information about advertising and marketing law, and the law firms listed in the "Law Firms" tab, above, can assist you with your specific cases.

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