10 Things Every Internet Marketer Should Know
The author describes the 10 things you should know to market in Internet.
1) Make sure you have a written business plan that outlines your goals, time frame, funding sources, contingency plans, whether Cost Per Action (CPA) advertising is based on click, impression, or sale.
2) Form a legal entity to protect yourself and others from personal liability. Consult with a professional about whether a Limited Liability Company (LLC) or a C-Corp would be better suited for your purposes.
3) For those involved with affiliate marketing, consider placing disclaimers before links to other advertisers sites for whom you have no direct relationship with or are unsure of the product being marketed.
4) Ensure that you receive the full benefits of copyright protection by placing a statement like "© of XYZ", with your name or company name in place of XYZ, at the bottom of every page of content on your site. Register your trademark or service mark with state and federal agencies. Make sure you are not infringing on anyone else's copyrights or trademarks.
5) If you are outsourcing any of your content writing, make sure that you have written contracts or agreements in place with those who you are outsourcing to that they are relinquishing and transferring any and all rights they have in the work they create to you.
6) Your site should have a Digital Millenium Copyright Act Notice that allows people to contact you, or your service provider, if they believe there is anything infringing on your site.
7) Know the difference between resale rights, master resale rights and private label rights.
8) Make sure that you hire an experienced Internet law attorney that is familiar with Internet marketing issues to draft your contracts. Make sure that the provision in your contracts regarding where any disputes will be decided is in your favor.
9) If you are providing a testimonial (endorsement) for a product or service, it must be truthful and you must disclose any connection to the advertiser that might materially affect your credibility. Consider placing a statement at the footer of your webpage that states you are an authorized affiliate for any of the advertised products.
10) If visitors to your site are subscribing to certain services, consider using a double opt-in method of verifying their desire to subscribe. This means that the visitor will fill out certain information on your site, including their email address, and after they are finished an email will be sent to that account with a link that must be clicked on in order to confirm their desire to subscribe. Although this may decrease conversion rates, it could save you thousands in legal costs later on.
ABOUT THE AUTHOR: Aaron Kelly
Aaron M. Kelly is an attorney based in Scottsdale, AZ that focuses on Internet Law, Business Law, and Bankruptcy. Aaron is an experienced Internet lawyer and regularly speaks on topics involving Internet law.
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Disclaimer: While every effort has been made to ensure the accuracy of this publication, it is not intended to provide legal advice as individual situations will differ and should be discussed with an expert and/or lawyer. For specific technical or legal advice on the information provided and related topics, please contact the author.