Legal Marketing Articles
Google has been rolling out its featured snippets function for some time now, and it has the internet marketing world buzzing.
Social media has proven itself to be quite effective in helping firms shape their brand’s reputation. That’s why today, a well-designed, SEO-considerate website should be complemented by a purposeful social media presence. It’s important to reach out to clients in ways that people do nowadays – through social media channels.
While 500+ word pages may have been your goal in the past, long form content pages (pages with 2,000 words or more) are now becoming the norm for sites looking to outrank their competition. This means that if you want to increase your SEO rankings and move to the top, you may need to rethink your content strategy.
Good content wins new clients. You need to become a thought leader in your practice niche to earn new clients online. One way that lawyers can establish themselves as an authority on the web is through a “Law Hub,” a group of web content pages that exhaustively covers a specific topic or practice area.
How Great Lawyers Can Use Videos and Social Media to Get Their Message Across In 30 Seconds Or Less: Part 1
Facebook, Twitter, Instagram, Snapchat, LinkedIn and more...social media is now intertwined with people’s daily lives. In the first of this two part series, we’ll examine how lawyers can use social media to convey their message. With an in-depth explanation of how social media can be an asset to your business, you’ll see how you can use this rapidly growing platform to get the clients you need.
Whether you are starting from scratch or revamping an existing website, writing content requires hard work, dedication and excellent planning. Delays in the writing process are one of the primary reasons websites are unable to launch on time. If you want to avoid content-related delays, below are five tips to help you keep your writing process on track.
As attorneys grapple with increasing online competition, changing consumer shopping behavior, and technical barriers related to online marketing, the need for search engine optimization education is evident.
If you are a small law firm or a solo practitioner, competition can be tough. Depending on your location and practice specialty, there may be more than a hundred law firms in the area trying to attract the same types of clients. While you probably already have a website up and running and may even be using social media platforms such as Facebook, Twitter, and LinkedIn to market your firm, you may be asking yourself whether anyone is really taking the time to read what you are writing.
At Rankings.io we work with a lot of lawyers. During our onboarding process for a client, there are always questions about services, about SEO, and about the whole process. We pooled together some of the most common ones for this post.
Journalists used to say that a story had “legs” if the topic promised to be far reaching or warranted extensive ongoing coverage. Similarly, many kinds of marketing activities have legs that might allow law firms to extend the depth and breadth of their efforts -- often without incurring much, if any additional cost.
For thousands of years, humans have used the written word to tell stories, express ideas and communicate perspectives. It’s no wonder then that copy plays a substantial role from a marketing standpoint. Think of copywriting as a sales strategy, with you, the writer, as the salesperson. Your copy needs to sell, otherwise, there’s no point. Yet, many writers make mistakes that lead to lower conversion rates. Below are 5 common content marketing mistakes and how to avoid them.
When you're looking to increase conversions on your website, it's important to understand what to look for. Something as simple as a bad photo, poor headline or misplaced contact form can derail your conversions. When the PaperStreet team does a conversion review on any website we start with the following comprehensive list.
The following are common miscues when you set up your law firm PPC campaign. If you're a law firm setting up its first AdWords campaign, then you will want to avoid these steps to improve your conversions.
One of the biggest concerns expressed by managing partners is a fear that they are leaving money on the table. By this, they are usually referring to the fact that clients are associating the firm with specific areas of focus, rather than as a resource for resolving any of a number of legal matters. This is typically seen in the client who contracts with a law practice for one legal matter and then walks down the street to contract with another regarding a different legal concern.
These days, website growth is on the rise and competitive companies are constantly updating their sites. In the midst of all this, what is the one factor that can differentiate you from the competition? How are you different and what is your differentiating factor? It all boils down to your brand. But what encompasses your brand?
Our last post about MailChimp’s automated abuse prevention systems, lovingly referred to as Omnivore, might have left you saying “UH, thanks for the 411…but how exactly does this affect me?” Never fear, PaperStreet is here to let you know how Omnivore might wiggle its way into your life on the interwebs.
How to Pitch a Publication: A Guide to Getting Published for Attorneys, Part I – Researching Media Outlets
Publishing articles is an excellent way to boost your online authority, establish yourself as a thought leader in your practice area and drive traffic to your website. Publishing in today’s leading media outlets involves more than just sending your article to the outlet and hoping it will be published. Most editors require you to pitch your idea before they will assign a story. Writing the article is the easy part; landing the article assignment is harder.
While almost every law firm website includes a “practice areas” section, many law firms wonder what kind of content they should be covering on their practice area pages. Like any other portion of your website, if you want to increase traffic and convert users into potential clients, your practice area pages need to provide users with the information they are searching for. This means that you need to spend some time answering the following questions:
An SEO campaign is crucial to finding your place at the top of the search results page. By targeting specific keywords for your practice, you can establish yourself or your firm as an authority in your geographic region.
When the time comes to create a new design for your law firm there are a few crucial features that will separate you from the pack. These things may be small and seemingly unimportant, but I can assure you it’s all in the details.
Content Review Checklist Whether you are launching a new website or updating an existing one, it is important to audit your law firm website content to make sure it meets user needs and business goals. Below is a checklist of items to help you evaluate whether you should keep, revise or eliminate a web page.
Cross-cultural competence is important for lawyers who want to market legal services to foreign-born clients. Here are the tips that will help attorneys better understand their foreign clients.
Are you looking at a refresh for you law firm’s website? If you have not had an update in the last few years, your site may need more than a refresh. In the past few years, content marketing has emerged as an incredibly successful strategy for promoting businesses on the Internet. If you have not implemented a content marketing strategy, you are giving up a competitive edge in the marketplace for your firm.
If you have a website for your law firm but you’re not receiving the traffic you need to grow your practice, you might be wondering what is causing this lack of visitors. The most common reason for low website traffic is that your site doesn’t have enough content. But you’re the proud owner of a website chock full of helpful articles and informative media for your prospects and clients. So what gives?
A recent article in the New York Times underscores the demand clients are requiring of their law firms to step up their cybersecurity. Financial institutions, including some Wall Street banks, are asking their outside counselors to answer questionnaires of up to 60 pages, which probe the firm’s cyber security measures. Other types of corporations are also asking their legal firms to allow for internal and/or external Information Technology (IT) firms to do an audit.
Attorneys cannot afford to lose sight of the fundamental strategies that can often grow their practice. Even though your attorney marketing campaign may be purring like a kitten, revisiting a few suggestions of yesteryear may also prove healthy for your bottom line.
Time is of the essence. According to ABC News, Americans spend too much time burning the candle at both ends. We spend more time at the office in sharp contrast to our counterparts: the UK; France; Germany; Norway and quite surprisingly Japan. American workers top the list of least vacation days taken, longer hours, and and a rocky road to the promise land of retirement. American attorneys are not exempt.
80% of all legal Internet traffic is driven by prospective clients who are seeking answers to legal questions. Click-to-Chat software is the answer.
Seventy percent of Americans are previewing online videos daily. So, what better way to make an indelible first impression than YouTube?
You know you need to get more traffic to your law firm's web site and funds are always limited. This article explores the benefits and drawbacks of search engine optimization and pay-per-click.
Internet Marketing and Business Consultants Almost every business today has a need for web presence. After all, through social media, companies are merely a touch away on someone’s smart phone. Web Perseverance helps companies market themselves and remain competitive in the digital age. We can maximize your presence on the web and help you effectively reach out and drive business. Three recent websites we launched reflect the customized approach we take for each client.
The internet provides a medium that has opened up communication channels like no other medium in recent times.
Website traffic can be as useful as Atlanta traffic. Here are 5 ways to get more visitors to contact your firm. This morning I was in the office catching up on some email. It was interesting that the majority of marketing articles in my mailbox talked about how to generate website "traffic" from one source or another. A successful business, they claimed, requires SEO, pay-per-click, Facebook ads, Tweets, and [insert social media cliché here] to drive that traffic.
Why do your clients choose your law firm over others? Is it just because you’ve got licensed professionals who come into the office every day and do their jobs? Probably not. So why do so many firms resort to these types of generic statements on their websites and in other collateral?
Did you know that you can cut out a good chunk of your advertising budget and improve marketing results by just implementing an ongoing content marketing campaign? Since it's sometimes difficult to understand why an established firm needs to keep pushing its message to prospective clients, here's a cheesy old sales analogy.
Social Media and Estate Planning–Protecting Your Digital Estate
There are a number of ways to describe our firms’ marketing efforts, but let’s keep this easy and just use two distinct terms – active and passive. Passive marketing, or waiting for the fish to swim into your net, is fine, and part of an marketing plan. But think about adding some active (or proactive) elements, chumming the water and pulling the net to the fish, to have a truly integrated approach that delivers the best long-term results. Here are some low-cost ideas.
Critical to successful marketing is not just generating laundry lists of good ideas on how to promote the practice. There are literally hundreds of good ideas and thousands of communications vehicles. Rather, the key to effective marketing is selecting which of these ideas and which of these vehicles is best suited to achieve firm objectives…. and this is the critical part….within the constraints of its time and dollar resources.
How Law Firms Can Generate Awareness, Good Will and New Clients by Affiliating with Worthwhile Endeavors
In this day and age of search engine optimization, pay-per-click advertising, blogs and social media, one of the most underused and unappreciated marketing tools available to law firms is cause marketing – those efforts in which the law firm affiliates itself with a worthwhile cause, event or other type of endeavor.
Here are a few simple sales tactics that you can employ to improve your close ratio, meaning the percentage of perspective clients who become clients. I know. You’re not technically in a sales position. You are a professional. I also bet that just doing a great job is not enough of a magnet to attract and retain every prospective client. You can always improve, and that’s why it helps to think like a sales rep sometimes.
Before you publish your next website page, blog post, or presentation, check it against the Content Quality Quotient to see how your audience may perceive your marketing efforts. I’ve seen a lot of online discussion recently about the quality of the content that we’re including in our websites, blogs, and other communications. Is it educational? Does it speak to the right audience? Does it speak English?
Personal injury law attorneys often ask us how much it would cost for them to advertise on TV. They, like the rest of us, are witness to the scores of commercials that inundate the airwaves touting scores of firms’ commitment to “fight for you” at virtually no risk to the client (i.e., “We get paid only if you do.”) Many of these firms are known for doing quite well. Hence, it is only reasonable that competitors express interest in duplicating their efforts.
More than 80 business associations and companies requested U.S. Department of Commerce Secretary John Bryson, to act immediately to urge the Internet Corporation for Assigned Names and Numbers (ICANN) to postpone a new generic top-level domain (gTLD) expansion.
If you are a personal injury attorney and the leader when it comes to advertising spending in your market, this article is not for you. If however, you are a personal injury attorney who cannot afford to “outshout” the competition on television radio, or in print, fear not. There are a number of tactics the smaller PI firm or attorney can do to ensure their voice is heard. And they involve four very different though interrelated activities.
Effective law firm Internet marketing is essential when your desire is to stand apart from the competitors in your market. Today, more and more people are searching online for their needs, rather than the yellow pages in the phone book. Is your law firm there, front and center for anyone in need of your services?
Publishing your professional legal work online has significant benefits in terms of building your professional reputation. It is also a critical component to search engine marketing.
Over the years, we have seen, that the most successful marketing tool for generating new family law clients over the short-term, has without question, been the seminar.
In today’s digital world, a mobile device just might be an attorney’s best friend. No matter where you are, you can read email, speak with a client, check with your office or use the recording function to create a voice memo of a judge’s instructions. And that’s not all!
The problem with many websites today is that they were thrown into cyberspace like a fishing line in the ocean, hoping to hook customers on the line.
Moving Away from “Business as Usual”
Need help with online reputation management? What’s Your Internet Image?
Marketing to your current clients is the absolute best way to generate profitable new revenue quickly. Your clients already know and trust you, so it is easy for them to say “yes” to more services. This article outlines five legal marketing campaigns that will help you with connect with current and past clients now.
As Google continues to become more social and local, testimonials, reviews, and ratings of your law firm online become increasingly important to maximizing your local search visibility.
If you operate a local law firm, there are some unique Internet marketing techniques with which you should be familiar. Since Google's Place Search update in October, getting found locally takes a combination of classic search engine optimization techniques combined local search marketing strategies.
Whether you are working with a local web designer or a big design firm, there are a few things you should require from your web design team. The following basic guidelines for professional attorney websites will help guide you through the process of working with a web designer successfully.
Setting up a Facebook Business Page for your Law Firm can be an absolute pain in the neck. Here's a easy, step-by-step guide to Facebook for Lawyers.
Have you recently noticed that your search engine positions in Google have significantly changed? This is most likely to Google's recent Place Search update. For some law firms, the update may provide you top positions for search phrases that you previously weren't even first page. On the other hand, you may have also lost visibility for local search phrases for which you were previously number one.
What are the keys to getting and keeping new clients?
Three Keys for Successful Legal Marketing.
Labor Day marks the beginning of a serious new selling cycle for law firms and experts, as summer vacations fade into memories. Here are some quick legal marketing tips designed to attract more clients.
Knowledge is power. Before you invest thousands into a law firm web marketing service, it's essential to understand the basics about how successful web marketing works.
Here is a short list of some of the best tools for building your professional reputation on the Internet.
Getting a legal job is very similiar to getting new clients...the same skill sets are required.
If you've been marketing your law firm on the Internet, chances are that you've already taken advantaged of several of the most common strategies. Here are two you may not have thought of.
Lawyers dislike selling and marketing. Let these 8 easy steps help you succeed with fewer struggles.
You know your potential clients and referral sources are looking for you online, but how do you get started with online professional reputation building the right way? Here are some basic tips for entering the web marketing fray.
Experts and attorneys can quickly spend even a generous online advertising budget when pay-per-click campaigns on Google are not optimized. This article explains how to optimize performance.
While there are many online marketing strategies from which to choose, not all are dignified enough to use to grow your professional reputation.
Deciding whether or not to pay for a listing in a law firm Internet directory, really comes down to identifying 3 key factors.
Performing local law firm SEO is a great way to attract clients from a variety of local outlets online.
Through link building, on page optimizations, and content, you will find that your law firm's web presence will steadily generate more site visitors, potential client leads, and ultimately new business for your firm.
There are many important steps between getting visitors to your website and turning them into new business for your law firm.
While writing effective legal blog posts can be challenging, following some simple guidelines can make the process flow more smoothly.
Setting up a new website for your law firm does not have to be complicated or expensive. Use these quick tips to get started with a professional law firm website and blog.
Understanding some basics about how search engine marketing works, will help you maximize your law firm search marketing efforts.
These quick tips will help encourage visitors to your website to actually read your articles.
A few very simple lines of HTML code have the power to help or hinder your website’s search engine performance. Known as “meta tags,” these short commands describe the contents of a web page. Google, Yahoo, Bing, and other search engines use meta tags to varying degrees in promoting and displaying your web site to interested searchers. This article describes the title tag, description tag, and keyword tag to help you optimize your Internet marketing efforts.
Imagine the scene … Executive Committee members sitting around a conference table, unable to reach agreement on which legal marketing programs to implement. There are so many choices now, from Google AdWords to Twitter, Facebook, LinkedIn, and other forms of social media. This article shows attorneys and experts how to pick the right set of legal marketing programs for their firm.
Sitting pretty in the search engines? And still not getting any calls? Take a look at the content on your website...that's the reason why.
Thought leadership is the ability to position yourself as an expert in your area of legal practice. Becoming a thought leader takes time, patience, and strategic planning. This article identifies five key steps you can take to become a legal thought leader respected by your peers and sought after by clients.
If you are looking to capitalize on one of the most powerful but under-utilized of marketing tools, this information is a must read.
The following an interview focused on the subject of managing partner transitions.
This is a four-part series of articles written on alternative fee arrangements and co-authored by a Fortune 500 GC (Jeffrey Carr of FMC Technologies), a Managing Partner (Edwin Reeser), a leading practitioner in alternative fee arrangements (Pat Lamb), and a management consultant (yours truly).
The terms vision, mission and values have become over used words and often are confused with old fashion strategic planning retreats where hours and even days are spent word smithing a mission statement that is never looked at again. Many times the words are interchanged causing more confusion over the value for creating a mission, vision and value statement.
Survey research is used to provide greater levels of understanding in a wide variety of disputes. Issues such as consumer confusion, misleading advertising claims, disparagement, copyright infringement and trademark disputes can be better assessed as a result of developing and executing survey research. The purpose of this monograph is to aid attorneys in understanding what research standards and guidelines might be relied upon in their use of survey research.
If you have a law firm that could use more targeted traffic and better rankings, a reputable SEM and search engine optimization company is something you definitely need to investigate. Firms that you find listed on page one and two for your chosen keywords and phrases certainly do not end up there by accident!
Search engine optimization for law firms is absolutely necessary if you want to improve the position of your website in the search engines for your targeted key terms and phrases. The main purpose for doing this is to have your company become highly visible to anyone who may be looking for the services you provide.
A client recently confided that he discovered the need for search engine marketing only after he built a new web site. Expecting that "if you build it, they will come," this sophisticated international attorney was surprised to learn that launching a new web site is only the first step in the continual effort to get business over the Internet.
Do you currently operate a law firm and you are excited about the chance to take your law firm to the next level? Do you want to grab top placement in the search engines and be placed directly in front of prospective clients? Most likely, you have already given some consideration to employing a search engine marketing campaign, however all too often this task can seem daunting and foreign to many without experience working with websites.
When it comes to search engine optimization for law firms, the services that law firms receive often vary to a major extent. Therefore, as a law firm operator, you need to ensure that you carefully select the best option to help yourself and your firm. You need to ensure that you choose a company that will produce incredible results in a short period of time to improve your return on investment.
Law Firm Marketing can be a daunting task and can require a lot of different objectives to succeed online. However, one of the most overlooked marketing efforts that can really make a positive impact is online video for your law firm.
An online law firm business needs exceptional search engine optimization and marketing strategies to achieve the desired results. Is your website ranking on page one? Have you noticed a significant increase in targeted traffic since implementing these strategies? If not, you may have chosen the wrong company.
Do you advertise your attorney or law firm business more toward a local audience? This can be tough when dealing with search engines. There are SEO strategies that can be put in to place to help you get much higher visibility in your local area. Most legal firms do not market globally, so you need to make certain that your website is seen by the people in your area who may one day need your services.
The manager of a megastore came to check on his new salesman. "How many customers did you serve today?" the manager asked. "One," replied the new guy. "Only one?" said the boss, "how much was the sale?" The salesman answered, "$58,334." Flabbergasted, the manager asked him to explain.
Every law firm needs an online presence these days. Effective website and Internet marketing strategies can not only make your online business highly visible, it will make a very noticeable difference in the number of potential clients you receive, as well as your bottom line.
Has the economic tsunami hit your law firm financially? Appeal it with Law Firm Internet marketing and search engine optimization.
A well-planned and well-executed SEO campaign can work really well for niche markets as they tend to give excellent search results in specific areas. That’s why, as a law firm if you want to grab the moment and catapult yourself from an anonymous online existence to one of popularity, search engine optimization is what you need to consider.
Writing an article is an excellent investment of your time, especially if the thought of making a speech causes you to break out in a cold sweat. “Speaking” on paper is an ideal alternative. Corporate general counsel, among others, frequently contact attorneys based on published articles.
Imagine being able to inform a prospect about your services precisely when they are looking for a service provider like you. Add a success-based pricing model to this dream, where you only pay for an ad when someone clicks on it to visit your web site, and you've got a perfect lead generation system in place.