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  • Role of General Counsel in Business

    General Counsel is a vital role in any type of business, even if one were to focus only on the core legal deliverables: helping to protect the company’s interests and ensure that the business is operating legally and ethically.

  • Steps to Take Immediately After Registering Your Trademark
      by HG.org

    Trademarks are important to keeping the intellectual property of a phrase, words, symbol or image branded to the public and safe from possible generic use. When the idea or concept has been imagined and applied for a trademark through official channels, it is possible to safeguard the vision from others and fraudulent use.

  • Why Trademarks Must be Maintained
      by HG.org

    Trademarks are important pieces of intellectual property. In order to keep the registration of a trademark valid, certain steps must be followed. To keep a registration alive, the registration owner must file required maintenance documents at regular intervals. Failure to file the required maintenance documents during the specified time periods will result in the cancellation of the U.S. trademark registration or invalidation of the U.S. extension of protection.

  • FTC’s Role in Promulgating Laws about Digital Marketing
      by HG.org

    Digital marketing and an online presence are utilized by many companies to take advantage of the growing need for the internet connection to an increasing e-commerce world. Because of this, the Federal Trade Commission is pressed to implement guidelines and strategies that are morally and ethically responsible.

  • Legal Protections to Protect Your Ideas
      by HG.org

    There are a few ways to protect original ideas persons have when creating a path to revenue or when someone wants to keep his or her work safe. When researching how to safeguard these ideas or creations, it is important to ensure the ways are safe and legal. This means that anything that may require access to restricted areas of the internet or servers that sound illegitimate should be avoided.

  • Legal Ways to Sustain Your Brand’s Value
      by HG.org

    In the business world, a brand is often one of the most important aspects a company has when being viewed and spoken about by consumers. The brand image should project certain ideals and concepts so that the public is aware of it, has respect for it and is drawn to the business through what is remembered about the image and knowledge of the company.

  • Difference in Domain Names, Trademarks and Business Entity Names
      by HG.org

    When dealing with a company, creating a business or starting a venture that may accrue revenue, it is important to know what a domain name, trademark and entity name are and how they may be used.

  • Considerations in Choosing a Trademark

    The process of developing a successful brand for your business can be difficult and overwhelming. One must consider a variety of factors, including the products or services that will be associated with a specific mark and decide how to effectively market them with a strong, unique brand, such that consumers will develop trust and goodwill in the business.

  • What To Do Before You Disclose an Idea for an Invention

    A question high on the list of first asked questions to a Patent Attorney, is “what do I need to protect my idea before I talk to an investor, (a manufacturer or licensor), etc. The answer, or answers as a inventor should take multiple steps, are not complicated.

  • Is That a Patent, Trademark or Copyright?

    If you wouldn’t know a patent if one bit you [1], you are not alone. Most of the public doesn’t know the difference, and there are lawyers who are uncertain of the differences. Today, though, you are lucky enough to have this article in front of you to learn the difference. Bear in mind, however, this is just an overview. If you want to know more, refer to the footnotes.


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